Taste: These are good chips. They taste more like cheddar and sour cream than they do pure cheddar. Cheddar cheese is generally better on a rippled chip than on a flat chip. In this case rippling the chip would have definitely been a good idea, but still most people thought these were good and kept eating them. Luckily, the bag was filled up pretty high with chips.
"Lay's® Tastes of America™ Potato Chips are the ideal way to experience the unique flavors from across America without ever leaving home. Twice a year, we will introduce two new flavors from different regions of the country. Each flavor will be around for a limited time only, so enjoy them while they last. What is it that you're tasting? It's Wisconsin invigorating winters, avid football fans and cheese. From the shores of the Great Lakes to the excitement of Lambeau Field, the world has fallen in love with Wisconsin. And you will, too, with our new Wisconsin Cheddar Flavored Potato Chips. It's the perfect blend of the original Lays® potato flavor and the robust taste of cheddar cheese all in one delicious chip."