Taste: These are a lot like the Goldfish that come in those bags, except that these come in a milk carton. Not sure what makes the white cheddar flavor "wild" but it is quite tasty and tangy. The milk carton seems to work as a dispenser for the Goldfish, as long as you're just taking 4 or 5 of them at a time. If you need to get a huge handful, you need to kind of shake the carton back and forth or up and down to get more out, because after the first 4 or 5 come out, the remaining goldfish kind of clog up the opening.