From the package
"Smartfood« popcorn. Is it really smart to let yourself get carried away by a snack? To find yourself longing for it long before lunch? To be thinking about it at three in the afternoon? To be needing it during the nightly news? Of course it is! After all, it's Smartfood« popcorn we're talking about here."
This snack was discovered by Jeremy at TechTarget headquarters, 117 Kendrick Street, Needham, Massachusetts.