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The hollow, squarish pieces had Swiss cheese-like holes like the other flavors, with generally a yellowish beige color with some areas highlighted by a very light coating of orange seasoning. I crunched in to find a nice light crunch with a good mix of cheddar and potato. Surprisingly, the taste didn't remind me of Cheez-Its at all; it was a whole different thing, and pretty good.
Aroma: Very strong cheddar smell, almost a bad cheese smell.
Manufacturer: Snyder's-Lance, Inc.
Online store: Buy snacks at Amazon.com
From the package: "I'm airy, crispy & baked! I'm made with real cheese and better ingredients" ... "I'm 28% less fat than the leading brand of cheese cracker"
This snack was discovered by Jeremy at Market Basket. Review published .