Taste: I bought this box of graham crackers because they were needed for the s'mores kit that I was reviewing. Prior to this purchase, it had been a very long time since I'd purchased graham crackers, if ever. But for some reason I have a very high opinion of graham crackers — based probably on cherished memories of the graham cracker and apple juice breaks way back in grade school. But when I ate these graham crackers, I was surprised by how plain they were. Weak crunch, weak taste, really not much going for them. I'm not sure whether these were particularly lame store-brand graham crackers, or if graham crackers in general just aren't all that I thought that they were cracked up to be.