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Taste test: These chips promised a flavor that I'd never heard of — Chipelada — and Googling around, it turned out not to be a real word, as all of the references we could find were referring to this very product. Michelada, shown as sort of a secondary name or description underneath Chipelada, turned out to be a real thing of the alcoholic beverage variety, so Chipelada was kind of a play on chips and Michelada.
The quarter-circle chips were large, pale and had a bit of seasoning on the surfaces. Most of the chips had some curl to them, and there were lots of little bumps on the surfaces. The chips had a soft crunch, with middling crispness, and taste was mildly lime-like initially, transitioning into a mild hot pepper taste in the end. Not a flavor that I'd go way out of my way to find, but good enough to add some interest to tortilla chips. Pretty good, especially with beer.
Aroma: Some nice spices on top of the salted tortilla smell.
Manufacturer: Ricos Products Co., Inc.
Online store: Buy snacks at Amazon.com
From the package: "Made in the heart of Texas" ... "Go Texan.®" ... "From the Alamo city of San Antonio, Texas, Ricos has been in the heart of Tex-Mex cuisine for well over a century. Using our favorite family recipes and quality ingredients, Ricos is famous for creating authentic, unique and flavorful products that capture the taste of the Southwest."
This snack was discovered by Jeremy at Cost Plus World Market. Review published .