Taste: These potato chips had medium-width ripples and generally had a long and narrow shape, and our tasters really enjoyed eating them. There was a nice crunch and great crispness, and the spices were definitely tasty, but calling the flavor something so specific as "pepperoni pizza" might have been a bit of a reach in this case. The flavor was slightly spicy and a little tomatoey, quite good, but just not pepperoni pizza. Still, very good potato chips.
Aroma: Good tomatoey spices, sort of remotely like pizza.
"Behold the rippled chip: Free yourself from the sea of sameness with flavor rolling your way on wave after wave of rippled V's. Get up and grab some before it grabs you!" ... "Get active. Keep crunching."