Taste: Ruffles is probably the most popular rippled chip out there. They're pretty good chips, too. Lots of potato flavor and a decent crunch. I’m still debating whether I like the new version with the thicker ridges or the old kind that they used to sell.
"Ruffles® brand, The Ultimate Dip Chip, is now even better for dipping! Thicker with bigger ridges, improved Ruffles® brand, now holds more dip without breaking! Try new Ruffles® brand, and you will see why more than ever it’s The Ultimate Dip Chip."