From the package
"Every chip is LOADED with BBQ & Cheddar Cheese and seasoned to perfection. You get the biggest taste because FLAVOR RUSH® packs more flavor into the RUFFLES ® RIDGES to give you a remarkable intense flavor experience."
Trivia: Contains six types of cheese: Cheddar, American, Swiss, Colby, Parmesan and Monterey Jack.
This snack was discovered by Jeremy.
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