Taste: These were kind of like Pringles in terms of the material that they were made of, but they were shaped differently, were just about flat, had a stiffer and less crisp feel, and tasted really, really bland. Pringles may seem artificial, but it's really hard to stop eating them. After eating just one of these, few of our tasters had any desire to venture back to the chip bowl for a second one. The texture was just really unappealing, like thin cardboard. It seems like when they formulated these, they started with Baked Lays — a definitely bland snack to begin with — and somehow made both the taste and texture even worse.