Shop for snacks: Buy Lay's at Amazon.com
Taste: Having eaten 122 varieties of Lay's and Lay's Stax, we don't get too excited about every new Lay's variety (well, sometimes we do, like with Chicken & Waffles), but the promise of chocolate-covered Lay's had our Chief Snacks Officer visiting Target stores three times over the course of a week just to track down a bag.
The first impression, before even opening the bag, was that we were underwhelmed by the size/price ratio — it was the same small size bag that Lay's generally sells for 99¢, yet it cost $3.49. (Don't think that's expensive? Someone's selling 3 bags on Amazon for $34.82.) Having said that, we gladly bought it anyway, expecting this to be a rare chance to buy a premium-quality product. We looked inside to find that the rippled chips didn't look much like the smooth, fully-chocolate-encased ones pictured on the bag, and they didn't look all that good. Chocolate coverage was spotty, and the thickness of the coating was all over the map. Some chips were stuck together, and most of the pieces were fairly small. If they had cleanly coated one side while leaving the other as bare potato, that would have been fine, but it wasn't anything like that — it just looked sloppy.
We crunched in to find that it was very good milk chocolate, and the salty potato was also good, with a softer crunch than Wavy Lay's without the chocolate. But that sloppy appearance did affect the taste, as there was so much variation in the potato-to-chocolate ratio that the taste profile was very inconsistemt. Pieces with a decent amount of bare potato had a good balance, while pieces with enormous amounts of thick chocolate overwhelmed the potato. We shouldn't be too negative here — after all, we're talking about chocolate-coated potato chips, and despite the flaws, we could eat them all day long — but Frito-Lay really blew an opportunity to make a top-notch product here.
Shop: Buy Lay's at Amazon.com
Aroma: More milk chocolate than potato.