Lay's Kettle Cooked Wasabi Ginger
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Taste: This bold flavor from Lay's was one of four finalists in the "Do Us A Flavor" promotion, along with Cheddar Bacon Mac & Cheese, Mango Salsa and Cappuccino.
We opened the bag to find that the chips had very wiggly shapes and a strong yellow color, with quite a few smallish bubbles embedded inside, some skin on the edges and many bits of green on the surfaces. We crunched in and immediately noticed lots of ginger flavor, followed by a mild wasabi sensation, then the return of ginger in the aftertaste. (For wasabi purists, we checked the ingredients, and these actually contain horseradish, not wasabi.) We've had quite a few wasabi snacks that had a stronger wasabi kick (plus a few with less). More wasabi would have been better here, no question. Not even necessarily a ton of it, but at least more than a hint. Still, we can't complain much the mix of ginger, slight wasabi/horseradish, various other spices and potato was really tasty. Lay's, please add more wasabi to create something special here, but even if you don't, we'll give these a big thumbs-up.
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Aroma: Very mild ginger smell. That's all.