Shop for snacks: Buy Lay's at Amazon.com
Taste: These potato chips had a mustardy-looking yellow color, with lots of seasoning bits of various sizes on the surfaces, most of it greenish (so the actual chips didn't much resemble the plain-looking ones shown on the front of the bag).
I crunched in to find a very nice crisp, lightly crunch feel, with an an initial taste that seemed like cheddar and sour cream, except with extra spices. After that, those spices grew in strength, adding some heat as well. I've eaten quite a few queso dips in my day, and this taste was kind of remotely in the orbit of some of them, but it didn't come very close to any of them. Pretty good, just not quite what I expected.
Shop: Buy Lay's at Amazon.com
Aroma: Strong, mostly chili powder, but other stuff too.