Shop for snacks: Buy Lay's at Amazon.com
Taste: This new flavor was part of the Lay's Flavor Swap promotion, pitting it against the (also kettle-cooked) Sea Salt & Cracked Pepper flavor for survival on the chip aisle shelf.
The chips had very wiggly shapes, with a strong yellow color and many bits of green seasoning, plus lots of skin on the edges. I crunched in to find a fairly solid crunch, though not a particularly crisp one, with a tasty olive oil and herbs flavor that was pretty good but not a real standout.
Aroma: Definitely different from Salt & Pepper chips, a nice mild olive oil and herb smell.
Manufacturer: Frito-Lay North America, Inc.
Online store: Buy Lay's at Amazon.com
From the package: "One Stays. One Goes." ... "Try all four Swaps & Vote at www.FlavorSwap.com"
This snack was discovered by Jeremy at Target. Review published .