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Taste: These cross-rippled potato chips (introduced by Lay's along with a garlic & sea salt flavor) had a middling level of bits of black pepper adhering mostly inside the ripples, with some nearly-white cheese powder on the surfaces too, for an overall color that was a fairly pale shade of yellow. We crunched in to find that the intersecting ripples gave the chips an impressively solid crunch — not quite too hard, but about as solid as you'd want it to be. The taste was very, very mildly peppery, as the cheese was far more noticeable. There was some black pepper in the aftertaste, but still just a hint. Mildly flavored but tasty and nicely crunchy.
Shop: Buy Lay's at Amazon.com
Aroma: Mild pepper and even milder cheddar, but pretty nice!