6996 Snacks

Lay's India's Magic Masala

Shop for snacks: Buy Lay's at Amazon.com

Taste: These narrow-rippled potato chips had a lot of seasoning on them, with sort of an orange-brown color, plus some specks of green. The big question when we crunched in was how the "Magic" version would differ from the Lime & Masala flavor.

All it took was one bite to find that these tasted quite different, as there was a different mix of spices, with a more intense taste and noticeably more heat. One of our tasters was convinced that the extra taste was asafoetida, though it was not listed among the ingredients. While most of our tasters took a liking to the lime ones, the votes were more split in this case, as some of the spices weren't quite so magical as far as some of our tasters were concerned.

Shop: Buy Lay's at Amazon.com

Aroma: Nice mix of Indian spices. Remotely like curry.

Lay's India's Magic Masala

Complete guide to Lay's Potato Chips

All brand guides

All Lay's Potato Chips flavors (121 snacks)

More snacks like this

All 186 snack categories


All 1368 snack companies

Pepsico India Holdings Pvt. Ltd (India)

From the package

"PROPRIETARY FOOD" ... "Contains added flavour (natural, nature identical & artificial raisin flavouring substances)" ... "Taste the blend of life 'n' spice in Lay's® Magic Masala and feel your heart go 'DHAK DHAK'! Be a little DilLogical™!" ... "Ingredients: Potato, Edible Vegetable Oil, *Spices & Condiments (Onion powder, Chili powder, Amchur, Coriander powder, Ginger powder, Parsley powder, Garlic powder, Tumeric Powder, Black pepper powder, Fenugreek powder), Salt, Black Salt, Milk Solids, Tomato powder, Sugar, Citric Acid, Tartaric Acid." ... "The world's No. 1 Potato Chip"

This snack was discovered by Kevin & Marie in Benaulim, Goa region, India. Review published .

Share your comments on this snack here. For general snack discussion, please visit our Chip Talk forum

What We're Eating

Thanksgiving's for Snacking!

The George Lucas Diet

Can Taco Bell haunt us with Ghost Pepper?

I'm ready to eat an MRE!

Stand up for Monster Munch!

Doritos Loaded arrives at 7-Eleven

Snacking gets fancy at Fancy Food Show

Popchips really makes the big time

Play ball! And don't forget to eat ...

More ...