Lay's Hot Chili Squid
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Taste: This bag from Thailand contained narrow-rippled potato chips with a light orange color, with just a bit of seasoning visible inside the ripples and some skin on parts of the edges. Yes, you heard that right: rippled Lay's, not Ruffles. Most of the chips were fairly small.
We crunched in to find a fairly strong intensity of flavoring, with the main taste being chili pepper heat, as the squid taste was not overwhelming. There was a mildly hot aftertaste too. Some of our snackers couldn't taste the squid at all, while others who feared the squid found it to be subtle enough not to be offensive. And still others actually liked these chips quite a bit. Some the best squid-flavored snacks we've tried!
Shop: Buy Lay's at Amazon.com
Aroma: Kind of the fish food smell, but not that strong.