Jackson's Honest Purple Heirloom Potato Chips
Shop for snacks: Buy potato chips at Amazon.com
Taste: This wasn't the first bag of purple potato chips we've eaten, but it was first to openly admit it. The others — Terra's Blues, Crême Fraîche & Dill Blues and Jalapeno Chili Blue Crinkles, plus one from Seneca — were all marketed under the color blue, despite a purple appearance that was virtually the same as these.
We crunched in to find a fairly light crunch with excellent crispness, really a top-notch texture. As for the taste, the folks at Jackson's Honest made some serious use of salt to help bring out the potato flavor. Usually we're the ones to complain that potato chips don't have enough salt (often while reviewing low-salt potato chips), but in this case, they really packed on the salt, just about to excess. The potato flavor was quite good, but there was so much salt on many of the chips that it went beyond just bringing out the flavor of the potato, overshadowing it instead.
Shop: Buy potato chips at Amazon.com
Aroma: Pretty mild. Not much.