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From the package
"For half a century, Herr's has taken pride in bringing you fresh, natural, great tasting potato chips. Not surprisingly, we think they're the best tasting potato chips you can buy. What gives our chips their exceptional great taste? It's no secret. It's the way they're made! At Herr's, we take special care to select only the finest potatoes. We cook them in vegetable oil so they turn out crisp and tasty. Then we immediately seal them in Herr's special foil-like packaging. Sunlight and moisture get locked out. Freshness gets locked in, right up to the moment you open the bag, take out a chip, and eat it. Delicious! We hope you agree that Herr's potato chips have more of the natural potato taste you enjoy. And we hope you'll try our other Herr's snacks, made with the same family pride and care. I'm sure you'll enjoy them. In fact, you have my guarantee! — Jim Herr"