Taste: These square crisps had a bright yellow-orange color, with very thin ripples running diagonally across each crisp. Most of the chips were not quite flat, with random curves of the surface. The taste reminded me a lot of Sun Chips, though the texture and appearance were quite different, as these lacked the wide ripples and rough surface that Sun Chips have. These also had a stronger cheddar flavor than even the Harvest Cheddar flavor of Sun Chips. Our tasters liked these a lot, as many of them grabbed a good-size handful of chips and even came back for more.
"When pigs fly... People once believed the world was flat. That is, until someone set course to prove otherwise. When a small group of passionate women at Frito-Lay challenged beliefs that 'tasty snacks are bad for you' and 'nutritious snacks are boring,' they decided to create the Flat Earth™ brand ... a constant reminder that beliefs can indeed change."