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Taste: The thin, somewhat wiggly potato chips were pale yellow in color with a pretty good level of black and white seasoning evenly applied all over. Our tasters were confused at first by the concept, as most people assumed that the chips contained fish, though indeed they did not. Reactions to the flavor were fairly spirited, as people tried to place it, with guesses ranging from seasoned breadcrumbs to KFC chicken seasoning (cited by a vegetarian) or even Shake 'n' Bake. Some tasters liked the flavor, but a narrow majority found it to be kind of unpleasant.
Shop: Buy potato chips at Amazon.com
Aroma: Pretty good mix of spices, parmesan cheese and pepper are the most noticeable.