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Taste: These potato chips had a kettle-cooked texture and were crisp with varying levels of crunch. They earned praise around the chip bowl for being quite tasty. Most of our tasters thought that the chips did taste like beer, though some thought the beer taste was most noticeable on first bite and faded away after that. The chips were generally smallish with wiggly, irregular shapes, some folded over. There were some small spots of red on them, so I checked the ingredients to figure out what that was from, and the most logical one listed was the red food coloring.
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Aroma: Not much, just a very slight salted potato chips sort of smell.