World Market Bacon Bits Milk Chocolate
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Taste: This large, thin chocolate bar had a 2x4 grid of square sections, with the World Market logo atop each one. We shared the pieces around among some bacon fans, but most people didn't taste a whole lot of bacon or smokiness in the milk chocolate. There was a light crunch in places from what we assumed were bits of bacon. The "Bacon Bits" name sure seemed to imply that it's what was inside. But a closer reading of the label revealed that it was actually fake bacon, or "Imitation Bacon Bits."
Not all bad, but not great, as it didn't have a real bacon taste. But then again, competing bars with actual bacon from Trader Joe's and The Simpsons didn't entirely impress us either.
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Aroma: Not really bacony. OK chocolate smell, maybe slightly smoky.